The findings in this book are particularly good for people who want to infect the minds of the masses with their idea. The main idea of the book is to answer the following question: Why is it that some ideas or behaviors or products start epidemics and others don’t? This Gladwell guy talks about the things that need to happen in order for an idea to spread like a virus. Along with the other things, Malcolm Gladwell explains in detail how the TV show Sesame Street conquered the children’s media when everyone else thought that it’s impossible How the rate of rampant crimes in 80s NYC dropped in less than a decade What’s the key to get people to change their behavior. Or in other words, what kind of events happen prior to something becoming viral. The book explores the principles of epidemics. Supporting Members get access to a downloadable worksheet. Written by book fanatic and online librarian Ivaylo Durmonski.
Covering the key ideas and proposing practical ways for achieving what’s mentioned in the text. This is a comprehensive summary of the book The Tipping Point by Malcolm Gladwell.
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